Month: February 2020

STOP PROSPECTS AND CUSTOMERS ABANDONING YOU
February 18, 2020

As the new year gets underway, it seems sensible for each one of us to consider our priorities should be for 2020. If you are not involved in e-commerce, a priority in 2020 might reasonably be to establish a presence....

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INTUITION IS RATIONAL – CONSUMERS ARE NOT
February 11, 2020

A few years ago, I spent some time with a well-known professor of neuroscience while researching the impact of marketing stimuli on the human brain and, therefore, consumer behaviour. The good professor was employed by a leading university and also...

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