Month: April 2020

With the first quarter of the New Year about to get over, it makes sense for each one of us to consider what our priorities should be for the remainder of 2020. The value of online retailing in Australia is...

Few things can drive profitability more than maximising the lifetime value of an enquiry. For most businesses, an enquiry is expensive to secure. As such maximising the return from that enquiry makes perfect sense. Maximising the return from every enquiry,...

There is a lot of talks these days about machine learning – but what is it? In simple terms (and there is no point in getting into the complexities) machine learning is cognitive technology. It is a subset of artificial intelligence,...

Technology has enabled humanity to progress by leaps and bounds. Our lives have become easier, quicker and convenient than ever. And the latest trend steadily but surely gaining footing is AI and automation. Brands are trying to capitalise on this,...

Did you know that 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels? Did you know that a recent survey found that businesses embracing marketing automation suggested that it drives...