Month: June 2020

Google’s May 2020 Core Update: What we need to know and how it has impacted search results?
June 26, 2020

Every year, Google unveils a couple of elementary changes to its procedure of amending search results and introduce people to the new ways of search. The internet search giant rolls out such updates to its algorithm at least three to...

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DIGITAL MARKETING IS ABOUT HUMAN BEHAVIOUR NOT TECHNOLOGY
June 23, 2020

Do you understand how the printing press works? No? Well, how could you possibly know how your target market will respond to your new brochure? Clearly, this is an absurd proposition. Understanding how your target market will respond to your...

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UNDERSTAND YOUR CUSTOMERS JOURNEY
June 15, 2020

Moving from ‘there is nothing I need right now to make a purchase (online or offline) involves a journey. While that journey may vary from market to market, product to product, circumstance to circumstance and individual to individual, at least...

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E-COMMERCE SITES – WHAT WORKS – WHAT DOES NOT WORK?
June 10, 2020

E-Commerce accounted for some 15% of retail sales worldwide up until March 1, 2020. It is understood to have grown a further 15% between March 01, 2020, and April 30, 2020. What is more, forecasters believe this recent growth will...

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THE STUNNING TRUTH ABOUT SEARCH ENGINE OPTIMISATION
June 3, 2020

Beyond knowing what the letters SEO stand for, its importance and what constitutes an optimal outcome of search engine optimisation, I know little about this essential dark art come science. That is what sets me apart from the people who...

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