Month: July 2020

If you actively follow news on the latest digital trends, you are most likely to be aware of the new feature introduced by Facebook-owned Instagram known as ‘Reels’. This feature allows you to record a 15 seconds video where you...

For many years now, naysayers have been predicting the demise of email as a marketing tool. But they were wrong when they started suggesting this ten years ago, and they are wrong in 2020. Indeed, email can be as effective...

Despite the many years that social media has been with us, I still come across small businesses, government agencies and local governments, who choose to stay away from social media – or at the very least limit their exposure to...

Most business people I speak with say their business is customer-focused. Alas – more than 80% are kidding themselves. Most of them know little about their customers and potential customers. Rather than getting into the head of their consumers, they...