ISA Migrations
How DQ Australia helped ISA Migrations to improve 70% Lead Conversion and 300% Organic Traffic!
  • 70%

    Lead Conversion Rate in 2020

  • 300%

    Increase in Organic Traffic

  • 200+

    Keywords are in Top 5

Know the Client

ISA Migrations & Education Consultants is a leading firm based in Perth and Adelaide, offering unparalleled service to students and families who see their future by studying or staying in Australia.

The firm is certified & reliable in handling all sorts of operations leading to a hassle-free movement to Australia.ISA Migrations have a highly experienced team of MARA agents involved in providing migration and visa processing services as per their client’s expectations.

  • Improving Keywords Ranking

    Improving the rank of high volume & high-value search keywords to boost click-through rate and enhance website conversion.

  • Enhance Visibility on Maps

    For effectively targeting the local customers and get ranked well in Google Maps through Google My Business in order to generate more traffic and enquiries.

  • Organic Traffic

    To generate quality leads and website traffic through result-oriented consistent SEO strategies.

  • Multiple Websites

    To generate optimum traffic as per their particular immigration and visa services, they wanted to have many websites as per their services.

Challenges

Increase the frequency of online traffic and enhance customer value through Search Engine Marketing.

Creating Multiple Websites in a Short Period of Time

Being a multiple service provider, there was tough competition from many big and small firms. For boosting the conversion rate, we developed & designed 4 websites as per their services.

High Competition on Keywords

To better understand the strengths and weaknesses of other market players specific to the industry, our analytical team searched out their competitors on different search engine platforms. On grounds of research, we analysed many big and small firms that extensively worked on SEO strategies for highly searched keywords.

Developing Industry Specific Content

Creating content as per the industry practices was an arduous task as it required a lot of research. For providing a result-oriented solution, our content creators and SEO analysts jointly drafted content that covered aspects like keyword research, audience, and the specific industry.

Targeting the Right Audience through Facebook and Google Ads

Running ad campaigns as per demographics came out as a big challenge. We use diverse predictive tools and technologies that allowed us to understand the target audience and create result-oriented campaigns.

Plan of ActionThe DQ Way
Keywords Research

We discovered keywords that are used by the internet community as per ISA’s area of practices. It also allowed understanding the keywords used by their competitors and their respective rankings.

Website Development

We designed and developed multiple websites by using the latest technologies, HTML tags and frameworks for a rich user experience and easy navigation.

Website Optimisation

Taking into account all aspects that lead towards the best SEO optimised website with improved user experience and navigation, our digital marketing experts optimise websites on different levels:

  • SEO Guidelines
  • Page load Time
  • Keyword Specific Navigation
  • Mobile Responsiveness
  • Image Optimisation
  • Quality of Backlinks
Content Audit and Development

To explain the brand more effectively, our content developers created engaging content that revolved around targeting the audience as per SEO strategies.

Created the AMP Version Website (HTML)

We found out that most website traffic was coming through mobile users. To elevate the mobile user audience, we created an AMP version website that provides faster load time and improved performance.

Quality Backlinks

We developed off-page SEO strategies like Bookmarking, Classified, Business listing, Profile creation, Infographics, PPTs, Article submission, Guest blogging, PR submission and other ethical Link building to reach the general consumer that seeks support with immigration and education consultancy services.

Results

ISA Migrations & Education Consultants association with DQ led to a steep increase in ROI. Our association with the brand has remained a strong sustainable relationship as we continue to provide them with growth in the digital space. Through six months of planning and consistent web-promotion and SEO strategies, we were able to get the best possible outcome for the client.

70% Leads Conversion Rate in 2020
  • Total organic lead generation increased approx. of 2000% in 2 years. These are significant numbers, the most important of which being the number of additional leads.
300% Increase in Organic Traffic
  • The improvements in ranking for these high-volume keywords lead to a 300% increase in the number of organic visits.
  • Keywords Ranks are also improved on the Google Map which helped to get more leads from GMB. Two listings of the client are ranking in Top 3 on Google Map with following keyword.
  • Organic ranks improved for not only targeted keywords but for many other keywords out of which 200 are rankings on top 5 on google ranks for 4 websites. Below Keywords are ranking in
    Top 10 i.e. the first page of Google.com.au.
200Keywords are in Top 5

Here’s the list of our top ranked keywords for different websites for ISA Migrations.  You can click on them to know their google ranks.

Keywords Monthly Searches Organic Rank
Migration Agent Perth 880 1
Migration Agent Adelaide 590 1
Immigration Agent Perth 480 1
Immigration Agent Adelaide 260 1
Visa 858 590 2
Education Consultant 1000 3
Visitor Visa 600 2400 4
Bridging Visa B 2900 4
Student Visa 500 1600 5
Partner Visa 103 320 5
Bridging Visa E 3600 5
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