314%
Lead Conversion Rate in 2020
291%
Increase in Organic Traffic
250+
Keywords are in Top 5
Skills Australia Institute is a renowned vocational training institute in Adelaide and Perth, providing nationally recognised training to local and international students.As a Registered Training Organisation (RTO), the institute offers training in Business Management, Commercial Cookery, Early Childhood Education, Marketing & Communication, Telecommunications, Automotive and Carpentry courses.
Through its best in class trainers, the institute provides academic and support services to students and lets them grow in their respective careers.
Improving the rank of high volume & high-value search keywords to boost click-through rate and enhance website conversion.
For effectively targeting the local students and getting ranked well in Google maps to generate more traffic and enrollment.
To generate quality leads and website traffic through result-oriented consistent SEO strategies.
Leveraging the strength of social media platforms(like Facebook, Instagram, Linkedin) for targeting maximum visibility and leads.
Increase the frequency of online traffic and enhance customer value through Search Engine Marketing.
To better understand the strengths and weaknesses of other market players specific to the industry, our analytical team searched out their competitors on different search engine platforms. On grounds of research, we analysed many big and small education institutes that extensively worked on SEO strategies for highly searched keywords.
Creating promotional educational specific content for Skills Australia Institute that can gain attraction from students came out as a challenge.
For providing a result-oriented solution, our content creators and SEO analysts jointly drafted content that covered aspects like keyword research, audience, and the specific industry.
We discovered keywords that are used by the internet community as per Skills Australia Institute’s courses. It also allowed understanding the keywords used by their competitors and their respective rankings.
We designed and developed multiple websites by using the latest technologies, HTML tags and frameworks for a rich user experience and easy navigation.
Taking into account all aspects that lead towards the best SEO optimised website with improved user experience and navigation, our digital marketing experts optimise websites on different levels:
To explain the brand more effectively, our content developers created engaging content that revolved around targeting the audience as per SEO strategies.
On the basis of our research, we found out that most website traffic was coming through mobile users. To elevate the mobile user audience (students), we created an AMP version website that provides faster load time and improved performance.
We developed off-page SEO strategies like Bookmarking, Classified, Business listing, Profile creation, Infographics, PPTs, Article submission, Guest blogging, PR submission and other ethical Link building to reach students that seek support regarding educational courses.
To get the most out of the social media platforms we created every post from the scratch. This involves publishing great content on SAI’s social media profiles, listening to and engaging with followers, analysing the results, and running social media advertisements. Consistent and timely posting not only ensures maximum reach and engagement with our targeted audience, but also resulted in an overall increase in likes and followers.
To manage the leads of Skills Australia Institute effectively, we created and integrated CRM software with the website’s CMS that centralised the marketing and sales operations. It allowed us to provide better results and channelised the enrolment process.
Our association with Skills Australia Institute provided them with exponential growth and an increase in student enrolments and admissions. We are continuing our digital support to them for the last 2.5 years. With our association, they are achieving growth in SEO, Facebook and Google Ads and web promotion practises.
Here’s the list of our top ranked keywords for different websites for Skills Australia Institute. You can click on them to know their google ranks.
| Keywords | Monthly Searches | Organic Rank |
|---|---|---|
| Carpentry Courses | 1,900 | 1 |
| Motor Mechanic Course | 210 | 1 |
| Best training Colleges in Adelaide | 90 | 1 |
| Advanced Diploma of Business | 480 | 1 |
| Automotive Training | 200 | 1 |
| Telecommunications Courses | 210 | 2 |
| Graduate Diploma in Management | 260 | 2 |
