Skills Australia Institute
Skills Australia Institute
How DQ Australia helped Skills Australia Instituteto improve 314% Lead Conversion and 291% Organic Traffic!
  • 314%

    Lead Conversion Rate in 2020

  • 291%

    Increase in Organic Traffic

  • 250+

    Keywords are in Top 5

Know the Client

Skills Australia Institute is a renowned vocational training institute in Adelaide and Perth, providing nationally recognised training to local and international students.As a Registered Training Organisation (RTO), the institute offers training in Business Management, Commercial Cookery, Early Childhood Education, Marketing & Communication, Telecommunications, Automotive and Carpentry courses.

Through its best in class trainers, the institute provides academic and support services to students and lets them grow in their respective careers.

  • Improving Keywords Ranking

    Improving the rank of high volume & high-value search keywords to boost click-through rate and enhance website conversion.

  • Enhance Visibility on Maps

    For effectively targeting the local students and getting ranked well in Google maps to generate more traffic and enrollment.

  • Organic Traffic

    To generate quality leads and website traffic through result-oriented consistent SEO strategies.

  • Lead Generation from Social Media

    Leveraging the strength of social media platforms(like Facebook, Instagram, Linkedin) for targeting maximum visibility and leads.

Challenges

Increase the frequency of online traffic and enhance customer value through Search Engine Marketing.

High Competition on Keywords

To better understand the strengths and weaknesses of other market players specific to the industry, our analytical team searched out their competitors on different search engine platforms. On grounds of research, we analysed many big and small education institutes that extensively worked on SEO strategies for highly searched keywords.

Developing Industry Specific Content

Creating promotional educational specific content for Skills Australia Institute that can gain attraction from students came out as a challenge.

For providing a result-oriented solution, our content creators and SEO analysts jointly drafted content that covered aspects like keyword research, audience, and the specific industry.

Plan of ActionThe DQ Way
Keywords Research

We discovered keywords that are used by the internet community as per Skills Australia Institute’s courses. It also allowed understanding the keywords used by their competitors and their respective rankings.

Website Development

We designed and developed multiple websites by using the latest technologies, HTML tags and frameworks for a rich user experience and easy navigation.

Optimising Website

Taking into account all aspects that lead towards the best SEO optimised website with improved user experience and navigation, our digital marketing experts optimise websites on different levels:

  • SEO Guidelines
  • Keyword Specific Navigation
  • Image Optimisation
  • Page load Time
  • Mobile Responsiveness
  • Quality of Backlinks
Content Audit and Development

To explain the brand more effectively, our content developers created engaging content that revolved around targeting the audience as per SEO strategies.

Created the AMP Version Website (HTML)

On the basis of our research, we found out that most website traffic was coming through mobile users. To elevate the mobile user audience (students), we created an AMP version website that provides faster load time and improved performance.

Quality Backlinks

We developed off-page SEO strategies like Bookmarking, Classified, Business listing, Profile creation, Infographics, PPTs, Article submission, Guest blogging, PR submission and other ethical Link building to reach students that seek support regarding educational courses.

Social Media Optimisation

To get the most out of the social media platforms we created every post from the scratch. This involves publishing great content on SAI’s social media profiles, listening to and engaging with followers, analysing the results, and running social media advertisements. Consistent and timely posting not only ensures maximum reach and engagement with our targeted audience, but also resulted in an overall increase in likes and followers.

CRM solution

To manage the leads of Skills Australia Institute effectively, we created and integrated CRM software with the website’s CMS that centralised the marketing and sales operations. It allowed us to provide better results and channelised the enrolment process.

Results

Our association with Skills Australia Institute provided them with exponential growth and an increase in student enrolments and admissions. We are continuing our digital support to them for the last 2.5 years. With our association, they are achieving growth in SEO, Facebook and Google Ads and web promotion practises.

314% Leads Conversion Rate
  • Total organic lead generation increase of 314% in 2.5 years. These are significant numbers, the most important of which is the number of additional leads.
291% Increase in Organic Traffic
  • The improvements in ranking for these high-volume keywords lead to a 291% increase in the number of organic visits.
  • Keywords Ranks are also improved on the Google Map which helped to get more leads from GMB. Below keyword is ranking in the Top 3 on Google Map.
  • Organic ranks improved for not only targeted keywords but for many other keywords out of which more than 250 are rankings on top 10 on Google for Skills Australia Institute.
  • Below keyword is ranking in Top 10 i.e. the first page of Google.com.au.
250+Keywords are in Top 5

Here’s the list of our top ranked keywords for different websites for Skills Australia Institute. You can click on them to know their google ranks.

Keywords Monthly Searches Organic Rank
Carpentry Courses 1,900 1
Motor Mechanic Course 210 1
Best training Colleges in Adelaide 90 1
Advanced Diploma of Business 480 1
Automotive Training 200 1
Telecommunications Courses 210 2
Graduate Diploma in Management 260 2
  • Social Media Insights: After regularly posting & sharing in relevant education related groups on social media resulted in generating traffic to our websites and, thus increase in admission.
  • Skills Australia Institute is a renowned name in the Education Sector. The institute approached us for promoting their courses and increasing enrollments. We analysed their present online presence and executed many digital strategies that resulted in improving their online presence. Through our consistent digital marketing strategies and approaches, we have been able to give them quality leads from different social media mediums and great results as shown above.
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