Tang Law
How DQ Australia helped TANG LAW to improve 65% Lead Conversion and 500% Organic Traffic!
  • 65%

    Lead Conversion Rate in 2020

  • 500%

    Increase in Organic Traffic

  • 200

    Keywords are in Top 10

Know the Client

Tang Law is a leading law firm in Perth providing comprehensive counseling on a range of legal services. Tang Law caters to almost every legal service across Australia, including Migration, Family, Employment, Commercial, Estates and Succession, Property Law Settlements, Injury and Compensation.

The firm has decades of experience and sets a high standard when it comes to providing valued and strategic legal solutions to its clients who are seeking legal representation for their complex issues.

  • Improving Keywords Ranking

    Improve the ranking of high volume and high value search keywords in order to boost click through rates and increase conversion on the website.

  • Enhance Visibility on Maps

    Effectively target local customers by achieving high rankings on Google Maps through Google My Business in order to generate increased traffic and enquiries.

  • Organic Traffic

    Generate quality leads and website traffic through result oriented, consistent SEO practices.

  • Multiple Websites

    Design multiple websites each covering one of the many legal services in order to engage traffic specific to each of the offerings.

Challenges

Increase the frequency of online traffic and enhance customer value through Search Engine Marketing.

Creating Multiple Websites in a Short Period of Time

Because Tang Law offers multiple legal services, it was competing on many levels with primary and potential competitors. In order to boost conversion rate, we developed and designed 21 websites to cover all services.

High Competition on Targeted Keywords

The analytical team did comprehensive research on competitors to trace their digital footprints on different search engine platforms. On the grounds of research, the team found that competitors (both government and private-owned websites) were already ranking higher due to extensive work on their SEO strategies for highly searched keywords.

Developing Industry Specific Content

Creating content about legal practices for one of the best law firms in Perth is incredibly important. The content developers, along with the SEO analysts, did the keyword research, and surveyed their niche audience in order to draft rich content and valuable information.

Plan of ActionThe DQ Way
Keywords Research

We conducted in-depth keyword research to understanding how to priorities keywords within certain areas and legal topics.

To optimise each of the 21 areas we systematically targeted multiple keyword variations of each phrase.

Website Development

We designed and developed multiple websites using the latest technology, HTML tags and frameworks for a rich user experience and easy navigation.

Optimising Website

In order to design an SEO optimised website with improved user experience and navigation, our digital marketing experts developed the websites whilst placing focus on:

  • SEO Guidelines
  • Page load Time
  • Keyword Specific Navigation
  • Mobile Responsiveness
  • Image Optimisation
  • Quality of Backlinks
Creating Rich Content

Our team of content developers produced unique and valuable SEO oriented website content for each area of legal services for target audiences to engage them as per the area of legal services.

Created the AMP Version Website (HTML)

Our analysts found that most traffic to the website was through mobile. To elevate the mobile user’s experience, we created AMP versions of the websites that provided faster load time and improved performance.

Quality Backlinks

After the SEO audit, we commenced a link building campaign to ensure a steady stream of traffic to the website.

We developed off page SEO strategies such as bookmarking, classified, business listings, creation of profiles, infographics, PowerPoints, article submissions, guest blogs, PR submissions, and other link building activities in order to reach possible clients seeking legal information.

Results

Tang Law’s association with DQ led to a steep increase in ROI. Our association with the brand has remained a strong sustainable relationship as we continue to provide them with growth in the digital space. Through six months of planning and consistent web-promotion and SEO strategies, we were able to get the best possible outcome for the client.

65% Leads Conversion Rate in 2020
  • Total organic lead generation increase of 2326% in 2 years. These are significant numbers, the most important of which being the number of additional leads. The improvements in ranking for these high-volume keywords lead to a 500% increase in the number of organic visits.
500% Increase in Organic Traffic
  • The improvements in ranking for these high-volume keywords lead to a 500% increase in the number of organic visits.
  • Keywords Ranks are also improved on the Google Map which helped to get more leads from GMB. Below keywords are ranking in the top 3 on Google Map.
  • Organic ranks improved for not only targeted keywords but for many other keywords out of which 200 are rankings on top 10 on google ranks for 21 websites. Below Keywords are ranking in Top 10 i.e. the first page of Google.com.au.
200Keywords are in Top 10

Here’s the list of our top ranked keywords for different websites for Tang Law. You can click on them to know their google ranks.

Keywords Monthly Searches Organic Rank
Property Lawyers Perth 320 1
Civil Lawyers Perth 110 1
Defamation Lawyers Perth 110 1
Immigration Lawyers Perth 2900 1
Commercial Lawyers Perth 320 2
Divorce Lawyers Perth 480 3
Family Lawyers Perth 1900 3
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