Client Overview
Tang Law, a prominent Perth-based law firm, offers comprehensive legal services across various domains, including Migration, Family, Employment, Commercial, Estates and Succession, Property Law Settlements, and Injury and Compensation. With decades of experience, Tang Law is renowned for providing strategic legal solutions to clients across Australia.
Tang Law’s Digital Transformation with DQ Australia
- 65% – Increase in Lead Conversion Rate
- 500% – Growth in Organic Traffic
- 200+ – Keywords Ranked in Google’s Top 10
Challenges
Despite their extensive legal expertise, Tang Law faced challenges in establishing a robust online presence:
- Low Online Visibility: The firm’s digital footprint was minimal, leading to limited organic traffic and online inquiries.
- High Competition: Competing with both government and private legal entities that had already established strong SEO strategies.
- Diverse Service Offerings: With a broad range of legal services, creating targeted content for each was a significant undertaking.
Solutions
DQ Australia implemented a comprehensive digital marketing strategy to address these challenges:
Keyword Research & SEO Optimization
- Conducted in-depth keyword research to identify high-volume and high-value search terms.
- Optimized website content to improve rankings for targeted keywords.
Content Development
- Created rich, SEO-oriented content tailored to each legal service area.
- Ensured content addressed the specific needs and queries of potential clients.
Multiple Website Development
- Designed and developed 21 individual websites, each focusing on a specific legal service.
- Ensured each site was mobile-responsive, user-friendly, and optimized for search engines.
Technical SEO & Performance Optimization
- Implemented Accelerated Mobile Pages (AMP) to enhance mobile user experience.
- Improved page load times and overall site performance.
- Built high-quality backlinks through strategic off-page SEO activities.
Results
The collaboration between Tang Law and DQ Australia led to significant improvements:
- Lead Conversion: Achieved a 65% increase in lead conversion rate in 2020.
- Organic Traffic: Realized a 500% growth in organic website traffic.
- Keyword Rankings: Over 200 keywords ranked in Google’s top 10, including:
- Property Lawyers Perth – Rank 1
- Civil Lawyers Perth – Rank 1
- Traffic Lawyers Perth – Rank 1
- Immigration Lawyers Perth – Rank 1
- Commercial Lawyers Perth – Rank 2
- Divorce Lawyers Perth – Rank 3
- Family Lawyers Perth – Rank 3
Conclusion
Through strategic digital marketing initiatives, DQ Australia significantly enhanced Tang Law’s online presence, leading to increased visibility, higher engagement, and a substantial rise in client inquiries. This case study exemplifies the impact of targeted digital strategies in the legal sector.
