65%
Lead Conversion Rate in 2020
500%
Increase in Organic Traffic
200
Keywords are in Top 10
Tang Law is a leading law firm in Perth providing comprehensive counseling on a range of legal services. Tang Law caters to almost every legal service across Australia, including Migration, Family, Employment, Commercial, Estates and Succession, Property Law Settlements, Injury and Compensation.
The firm has decades of experience and sets a high standard when it comes to providing valued and strategic legal solutions to its clients who are seeking legal representation for their complex issues.
Improve the ranking of high volume and high value search keywords in order to boost click through rates and increase conversion on the website.
Effectively target local customers by achieving high rankings on Google Maps through Google My Business in order to generate increased traffic and enquiries.
Generate quality leads and website traffic through result oriented, consistent SEO practices.
Design multiple websites each covering one of the many legal services in order to engage traffic specific to each of the offerings.
Increase the frequency of online traffic and enhance customer value through Search Engine Marketing.
Because Tang Law offers multiple legal services, it was competing on many levels with primary and potential competitors. In order to boost conversion rate, we developed and designed 21 websites to cover all services.
The analytical team did comprehensive research on competitors to trace their digital footprints on different search engine platforms. On the grounds of research, the team found that competitors (both government and private-owned websites) were already ranking higher due to extensive work on their SEO strategies for highly searched keywords.
Creating content about legal practices for one of the best law firms in Perth is incredibly important. The content developers, along with the SEO analysts, did the keyword research, and surveyed their niche audience in order to draft rich content and valuable information.
We conducted in-depth keyword research to understanding how to priorities keywords within certain areas and legal topics.
To optimise each of the 21 areas we systematically targeted multiple keyword variations of each phrase.
We designed and developed multiple websites using the latest technology, HTML tags and frameworks for a rich user experience and easy navigation.
In order to design an SEO optimised website with improved user experience and navigation, our digital marketing experts developed the websites whilst placing focus on:
Our team of content developers produced unique and valuable SEO oriented website content for each area of legal services for target audiences to engage them as per the area of legal services.
Our analysts found that most traffic to the website was through mobile. To elevate the mobile user’s experience, we created AMP versions of the websites that provided faster load time and improved performance.
After the SEO audit, we commenced a link building campaign to ensure a steady stream of traffic to the website.
We developed off page SEO strategies such as bookmarking, classified, business listings, creation of profiles, infographics, PowerPoints, article submissions, guest blogs, PR submissions, and other link building activities in order to reach possible clients seeking legal information.
Tang Law’s association with DQ led to a steep increase in ROI. Our association with the brand has remained a strong sustainable relationship as we continue to provide them with growth in the digital space. Through six months of planning and consistent web-promotion and SEO strategies, we were able to get the best possible outcome for the client.
Here’s the list of our top ranked keywords for different websites for Tang Law. You can click on them to know their google ranks.
| Keywords | Monthly Searches | Organic Rank |
|---|---|---|
| Property Lawyers Perth | 320 | 1 |
| Civil Lawyers Perth | 110 | 1 |
| Defamation Lawyers Perth | 110 | 1 |
| Immigration Lawyers Perth | 2900 | 1 |
| Commercial Lawyers Perth | 320 | 2 |
| Divorce Lawyers Perth | 480 | 3 |
| Family Lawyers Perth | 1900 | 3 |
