Research shows that 79% of B2B marketers credit email as the most effective distribution channel for demand generation. For every dollar spent on e-mail marketing, the average return is $32. Nearly 81% of small businesses rely on
e-mail marketing as their primary customer acquisition and e-mail marketing technology is used by 82% of B2B and B2C businesses.
These findings highlight the fact that e-mail marketing remains one of the most popular and cost-effective forms of digital communication. It can be a highly effective way of driving leads, developing relationships and encouraging repeat business through prospect updates.
Research also suggests that today 49% of e-mails are opened on mobile devices. Interestingly, welcome emails are opened by 82% of people, while personalisation improves the chances of the mail being opened by up to 50%. Interactive e-mails have a 300% higher click rate, segmented campaigns have a 14.31% higher open rate than non-segmented campaigns and the best time to e-mail consumers is around 11.00 am.
These findings point to both the potential and complexity of e-mail marketing. While potentially cost-effective, email marketing needs to be addressed strategically to ensure the mail is seen, opened, read or viewed, engaged with and responded to. Most email campaigns fall short of their potential due to poor planning.
DQ Australia works with clients to create a clean and qualified database, develop ‘on message’ discrete and ongoing campaigns, navigate the legal minefield around email marketing and do whatever else is necessary to maximise qualified inquiries.
DQ Australia provides core services needed to ensure effective e-mail campaigns:
Support services include: