Research shows that 42% of the world’s population uses social media with 54% of social browsers using social media to research products. Up to 90.4% of millennials, 77.5% of generation X, and 48.2% of baby boomers are active social media users. Besides, 91% of social media users in Australia are on Facebook with 60% having a Facebook account. Nearly 46% of Australians share social media videos from YouTube with 15 million users monthly. Presently, Instagram is the fastest-growing channel in Australia.
Social media is, today, an essential component of business – both as a means of communicating with audiences and a means of understanding better what audiences are saying that is relevant to the business. Social media should facilitate communication, engagement and market intelligence.
Social media is central to generating leads and driving sales, building an online community and developing relationships that cause repeat sales and referrals. All of these help in building, establishing and leveraging an engaging brand. Effective social media requires sound strategy and close management.
Research suggests that 44% of consumers follow brands on social media. Nearly 50% of social media users value brand interactions on such platforms and are more likely to trust a brand offering engaging and relevant content. Social media referral to retail sites has grown by 110% over the past two years. Around 81% of the US online consumers’ purchase decisions are influenced by their friends’ social media posts, while 78% are influenced by the posts of the brands on social media. Moreover, 43% of consumers are more likely to buy a new product when learning about it from friends on social media.
These are just some of the statistics that social media and marketing specialists at DQ Australia bear in mind when developing and implementing social media strategies for clients.
DQ Australia works with clients to establish, maintain and leverage their social media presence. Allied to this, DQ Australia also advises clients on personal and business branding as it pertains to and must be reflected in social media.
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