Email marketing is still one of the best ways online businesses can make sales and build customer loyalty. Unlike other marketing channels, emails let you talk directly to customers, making them highly effective. To get the best results from email marketing services in Perth, businesses should use smart strategies based on customer data.
This includes sending personalised emails and making sure they are also visible on phone screens. Let’s look at some proven email marketing tips to help you sell more and improve your results.
Personalised emails perform much better than generic ones. Use customer data to address customers by name, suggest products they may like, and pass on offers that are special to them. Such treatment makes the customer feel special and increases their likelihood of making a purchase.
Grouping your customers based on shopping patterns or location will also show that you understand them, which can result in excellent engagement.
The first thing that hits a customer in an email is the subject line. Thus, an interesting subject line must be composed to entice the reader to open the email. The subject line must be kept relevant to the core idea of the email, although it may be short and exciting. A subject line instilling urgency or a curious question may be used. Consider testing various subject lines to see which ones work better.
Not all customers are the same, so the same email will not work well for everyone. E-commerce web developers can group your email list based on purchase history or geographic location, so you can send out emails with better relevance.
New subscribers, for example, could receive some welcome emails, while existing customers would get special rewards. That way, you can ensure each email remains relevant, which will lead to higher opens and higher sales volume.
E-commerce is a visual playground; make sure your emails have great images and videos. This allows customers to visualise the product better. Ensure the pictures appear good and are well animated on computers and phones.
Make your emails even more fun with GIFs or product previews. Just ensure that the images load fast for a great user experience.
Urgency-inducing emails like “Limited Time Offer” or “Only a Few Left in Stock” pressurise customers to act quickly on their decisions. The emphasis on special deals makes buying decisions faster.
Countdown timers for limited-time offers can be effectively used in emails to demonstrate urgency and get customers to act fast.
A majority of people will check their email on their phones, so it is only natural that your email is optimised for mobile. It should be easy on the eyes with tap-friendly buttons. An e-commerce development agency Perth could help in designing mobile-friendly emails.
Keep it simple as a flexible layout, bigger font, and touch-friendly buttons make it easy for users to navigate, resulting in more clicks and sales.
Each email must contain a clear CTA that tells the reader what the next step is- whether it is going to purchase or sign up. The CTA should be visible in glaring colours and should be put in an obvious place of sight. One CTA is much preferred compared to several that would end up in confusion.
Automating will ensure that emails are sent at the right time without requiring a lot of effort. You can set up welcome emails, reminders for cart abandonment, and follow-ups to remind about purchases. Good developers will help set up the automated emails.
Such emails-for instance, one dealing with abandoned checkouts-may act as a helpful reminder for customers to finish making their purchases or offer a little discount.
Showcasing customer reviews or testimonials in emails helps build trust and get people to buy. Observing that other customers had a wonderful experience puts new buyers at ease.
This can also include smiling customer posts from social media or showcasing popular products, which could help boost sales.
Reward loyal customers with discounts, whether special or with early access to sales. This keeps them engaged and encourages them to buy again. You could have a VIP club for these important customers. Personalised rewards, like discounts on events, would also bring joy to customers.
DQ Australia is the top digital agency in Perth; they have a competent department that assists with business affairs. Whether you’re planning to go live with an online store or need a powerful tool for communication and marketing, their expert team is available to help. Make an appointment today to boost your business!
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