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September 7, 2021
6 Ways Of Marketing For An eCommerce Business

Are you designing a new e-commerce business? If yes, what marketing plans should you adopt? Over the years, a notable and remarkable growth has been observed in the total retail sales percentage. Though it is an excellent sign for a new online retailer, it also indicates a much higher competition rate.

So, as a new e-commerce site, you may find it challenging to drive more and more customers. However, there are multiple ways to explore to attract buyers and subsequently build a specific niche. Here we discuss six of them.

1. Reach in-market shoppers using shopping ads on Google

For any eCommerce agency, Google shopping campaigns can be an excellent option. Here, you can advertise your business items, which will come at the top of the Google search results when customers look for products you usually sell. Shopping advertisements include price points, product images, customer ratings, offers, etc. These key features will make it easy for the customers to select your products and add them to the cart.

2. Remarket The Products To The Customers With Display Ads

According to a report, the average conversion rate on Google is less than 2%. It means, about 2% of all clicks on the shopping ads result in purchases. However, it doesn’t mean that using shopping campaigns is a waste of time. Even if a click does not result in a sale, it at least lets the potential customer know about your business and products.

Thus, to increase this conversion rate, you have to do a lot more work, and one of the essential eCommerce marketing strategies for this is remarketing. Many buyers cannot decide quickly what to buy and from where to buy. Remarketing can help them remember about the product they were searching for a few days back.

3. Convert Likes Into Sales With The Shopping On Instagram

Over the years, online business people have thought that search marketing is the best option for driving sales while building brand awareness can be effectively fulfilled by social media marketing. But with time, the difference between the two strategies has been reducing. And one of the most significant reasons is the rise of Instagram shopping.

Shopping On Instagram

Opening an Instagram business profile and subsequent uploading a product catalogue to Facebook will make you eligible to tag the business products in the stories posts and the organic feed. This way, it makes it easier for a user to make a purchase. The user does not need to visit the business website separately and can click on the product they want to buy, which takes them to the corresponding page on the website.

Searching is also associated with Instagram shopping, making this eCommerce marketing strategy much effortless.

4. Build Trust Among Customers

After you have started shopping on Instagram, you may find the sales performance not good enough to make profits. Even if there is high traffic on the product pages, the sale conversion rate may remain low, and you may wonder what the thing is that you are missing here. And the answer to your query will be using customer reviews.

Limited income restricts customers from spending a substantial amount of buying products, and reviews from someone who has purchased some of your products can be a rewarding factor here. Posting reviews and ratings on the product pages can be a more straightforward e-commerce digital marketing strategy to build trust among your site visitors and turn them into customers. 

5. Grow Your Cross-Selling Game Using Pop-Ups

Another eCommerce advertising method can be using pop-ups. Pop-ups are the windows that temporarily appear on the screens of the site visitors to provide them with attractive offers. You can present discount offers in the Pop-ups, thus attracting prospective buyers so that they can add another business item to the shopping cart.

You may have doubts whether pop-ups can work well, as they do not have a good reputation for being a little pervasive. But, they can be very effective if you want to provide the buyers with a BOGO sale or a limited-time discount. If used correctly, they can help you earn increased revenue.

6. Use Referral Marketing To Get New Customers

For your eCommerce PPC management, you can also consider referral marketing, where you can encourage several customers to tell others about their experience. If one of your customers tells some friends or family about the benefit they have from buying your product, it will naturally increase the total customer number as people will have more trust in their friends.

Final Words

If you are new to this world, you may look for a professional e-commerce marketing agency to help you with building these plans and executing them. DQ Australia has served its clients for several years, and thus, for any query, you may get in touch with their officials.


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