Google handles over 8.3 billion searches every day, and nearly half of them are local. If you run an automotive business today, chances are most of your customers find you online before they ever step through your doors. Whether it’s a quick search for a mechanic or someone comparing dealerships, Google is usually where it all starts.
That’s why having a properly set up Google Business Profile for an automotive business is a necessity. Today, we are sharing with you how you can optimise your business account so it actually works for you, bringing in more visibility and attracting the right audience.
Many companies create their profile and then never touch it again. The problem is, customers don’t forget they compare. And if your listing looks incomplete or outdated, they’ll move on pretty quickly. And if your profile seems outdated or uninformative, then chances are your prospects will simply look elsewhere. When it comes to the automotive industry, consumers usually do some research before deciding. This is why your profile becomes an important element of the decision process. Below are a couple of things to consider:
Think of it as your online first impression, and that matters.
Before anything else, you need to make sure you actually control your listing. You’d be surprised how many businesses don’t. Here’s what that usually involves:
It’s a simple step, but everything else depends on it.
This is one of the most basic Google Business Profile tips, yet this is where many brands tend to go wrong. Google takes into consideration all the information available online to see how trustworthy your listing is. It is important because even a small variation in your contact information from time to time can impact your visibility. So it’s worth making sure:
It’s not exciting work, but it makes a real difference.
People make most of their decisions based on photos. Before they call you or visit, they want to get a feel for your business. That’s where photos come in, and for automotive businesses, this is a big opportunity to stand out. You don’t need anything overly fancy, just clear and genuine images:
Profiles that include pictures can receive 36% more clicks, which is definitely an impressive number for something so easy to do.
Most people don’t prioritise this step. However, this decision has a huge impact on your online visibility. Your category plays an important role in deciding when Google should list your profile in its search results. If it is not very specific, then you could be losing business. It helps to:
You’re basically helping Google understand your business better.
Make It Easy for People to Take Action
You need to make it easier for a person who discovers your business to make a decision. This is where CTAs can be both powerful and effective at converting a person’s interest into an opportunity to do business.
Let’s be honest, most of us check reviews before choosing anything these days. Your customers are no different. But around 80% of people read reviews before contacting a business.
To make the most of this:
Google Business Profile optimisation shouldn’t be viewed as a “one-time” effort. It is an ongoing part of running a visible and trustworthy automotive business in a world where most customers make decisions before they ever contact you directly.
The good news is that this can be achieved without large expenses or complicated processes. The right information, high-quality images, proper categories, and regular monitoring will be more than sufficient to create an online presence that will attract the right people to your company.
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