Each year, new strategies are added to the library of SEO techniques as a part of the continuous attempt to keep authentic and well-made publishing material at the top of Google’s searches. Updating your strategies periodically is necessary to keep your website from disappearing into obscurity among the tens and thousands of blogs, videos, and other online publishing material released by the minute. Alternatively, it is a good idea to consult e-commerce website development services already well-versed in these rules to help you out.

As of 2024, Google has created new rules and regulations to determine which posts get to see the light of day on the first page of its search engine. Staying on top of this information is key to getting better landing results on your page.

What are the types of SEO you can use?

There are some tried and tested methodologies that can significantly help your website get the boost it needs to appear on the first page of Google. At the same time, there are newer ones.

1. Off-page

This type of SEO deals with factors beyond your website that contribute to disseminating your content. These could include the type of search engine being used, changes in algorithm, backlinks, etc.

For instance, Google is responsible for 94% of all searches that occur on the internet. It has over 200 working algorithms and has had 36 major strategic shifts in the past five years. Off-page optimization will consider all of these factors to build your online presence.

2. On-Page

Contrary to off-page, this type of SEO deals with all the content and published material within your website. In essence, this is where your website’s quality, readability, and arrangement start to shine. These could be:

• Using updated and targeted keywords
• Optimizing the titles for your blogs
• Updating the description of the products, images, or other searchable material on your page.
• Using the right HTML tags

1. Building Author Entities

Since May 2024, Google has added another rule of significance to its SEO workings. This is the need to establish a consistent and identifiable authorial figure or publisher. This has heralded a new era of SEO semantics, telling us that Google can now identify a website’s owners, creators, and publishers.

2. Image

How the images on your website become identifiable is through correct HTML tags. This is what enables reverse image searches and identifying the keywords that you enter into the image. For example, searching “pomegranate” should show images of the fruit on your search engine.

3. Technical

A better-modelled and designed website will have a greater chance of people wanting to spend time on it. This is determined by things like the speed of your website, user experience, site crawlers, etc.

This is of utmost and primary importance because even before a user dives into the published material on your website, they’re going to have to wade through its navigation system. Low refresh rates, wonky security, and broken interfaces guarantee that your viewers and clients are going to click out.

4. Video

Similar to written content and images, videos must also be named and tagged appropriately to be searchable. These include things like:

• URL
• Title
• Description
• Tags

Structuring the data associated with your videos can completely change how they appear.

5. E-commerce

While all the strategies mentioned above apply equally across all kinds of websites, for e-commerce websites, you need more elbow grease than just updating the product title or descriptions. Apart from implementing all the other SEO tactics to make your business visible and searchable, you also have to adhere to the algorithm of your vendor website. Some of the best digital agency Perth can guide you through troubleshooting your e-commerce website to catch any bottlenecks.

For example, if you have a craft store on Etsy, you must optimise your listing on Google and the Etsy interface. That will make it searchable once a potential customer searches for handlooms on the website.

Conclusion

Whether it’s for a business or your online portfolio, a good website interface and ensuring it appears on series are key to building credibility and a group of viewers willing to stop by. An unoptimized website is doomed to sink into obscurity on search engines. If all the above strategies sound too complicated to implement, it’s understandable. Instead, you could ask an SEO company in Perth, to assist you. Contact the best team for a consultation today!