A recent study found that 97% of small business websites are largely ineffective. I found that an alarming statistic, especially when one considers just how important website development is for a business. Consider these research findings:
For most businesses, their website represents a very important, and often neglected marketing tool. Consider these statistics:
Combine this will the finding highlighted earlier, that 97% of small business websites are largely ineffective, this research in total suggests that businesses in general, and smaller businesses, in particular, are not devoting the time and resources required to maintain the website they need. Two issues I want to touch on further, in this regard, are ‘responsiveness’ and ‘interactivity.’
In 2020, responsiveness – or ensuring your website works as well on a mobile device as on a desktop is essential. Consider these research findings:
The point is – website responsiveness is no longer an option. Websites in 2020, need to work every bit as well on a mobile phone, tablet or desktop.
In 2020, interactivity – or providing the capacity for visitors to engage with your website is essential. Consider these research findings:
It is apparent from these findings that – website interactivity is also not an option. Websites in 2020 need to engage customers more than ever before, and interactivity is the key to this.
Interactivity comes in many forms, including:
While social media is more popular and indeed, more effective than ever, for most businesses, their website lies at the heart of an effective marketing strategy. Indeed, it is important to get your website 100% right before addressing social media, given that social media should, in most cases, drive visitors to your site.
Get your website right – ensuring you embrace responsiveness and interactivity.
How often do you receive an email from a digital marketing genius you have never heard of, promising to bring you leads in a volume you will struggle to cater for at the cost so low, you cannot afford to...READ MORE