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Mobile-First Indexing: Ensuring Your Website is Optimised for Mobile
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February 10, 2025
Mobile-First Indexing: Ensuring Your Website is Optimised for Mobile

When did you last search for anything online with your laptop or desktop? Chances are it has been a while, and this behavior is not unique to you. Data shows that 72% of all internet traffic in 2025 will likely come from mobile devices.

Every website designer Perth is taking note of this development and prioritising mobile indexing. This means that every website must have proper optimization for running on mobile devices. So, let’s understand how mobile indexing changes things and what you need to do about it.

What Exactly is Mobile-First Indexing in 2025?

Google does not necessarily know about every website until the web crawlers do their job. Conventionally, the search engine considers factors like usability, relevance, and more. However, this changed in 2016, when mobile-first indexing became a priority.

This means web crawlers now look for mobile optimization elements while indexing new websites. For people to access your offerings from mobile devices, you must have a website without an intuitive and navigable mobile counterpart. Failing to do so will result in the website getting lower ranks.

Why Mobile-First Indexing Matters?

Even the top digital agency in Perth prioritizes mobile-first indexing, and there are good reasons to take this approach. Some of the most apparent of these reasons include:

User Experience (UX): It is no secret that user experience is always important in website design. With mobile-first indexing, you can focus on enhancing the website’s responsiveness and navigation. This will help enhance the overall user experience, enhancing retention and reducing bounce rates.

Reflecting User Behavior: The amount of web traffic coming from mobile devices is increasing each day. This means search engines’ prioritizing mobile-first indexing aligns with users’ current behavior. Your website’s performance on mobile devices is now an important factor influencing your site’s traffic and visibility.

Content Parity: Maintaining uniform content parity across different devices is now more important than ever. This means you must ensure the content on the mobile version of the website is as comprehensive as it is in the desktop version.

Ranking: The final reason to prioritize mobile-first indexing is your website’s ranks. If your mobile website is not responsive or navigable, it will automatically hurt the overall ranking.

How to Optimise Websites for Mobile Devices?

If you are working on enhancing the mobile-friendliness of your website design Perth, then there are a couple of different methods. Let’s break down each of these methods to get a clearer idea:

1. Dynamic Service

This method requires you to configure HTTP headers to enhance the overall responsiveness of the website’s mobile version. This will allow you to direct all users to the same link. As a result, the server will detect which site version is best suited for the user’s specific device.

2. Separate URLs

When you leverage the separate URL method for mobile and desktop users, things become more manageable. This directs the user to the most optimized website version, depending on which device they are using. To get the best results, developers must have a basic understanding of HTTP response headers.

3. Responsive Design

Another simple yet effective way to get better ranks for your website is using responsive design. You must enhance the website’s responsiveness wherever and whenever possible. This will allow users using different devices to access the same server and URL. This will allow the site to automatically adapt to different screen orientations and sizes. This makes it easier to ensure that every user on the website gets the best experience with the finest version of the website.

Conclusion

When it comes to proper web development Perth, mobile-first responsiveness is not something you can overlook. You must make the necessary effort to ensure the website is crawlable, navigable, and responsive to mobile devices.

Most web developers also focus on enhancing the website’s visual SEO and its loading speeds. This will ensure that the website offers optimal experience across all devices and gives users the perfect experience.

So make sure you use this information to your advantage and create the perfect website that delivers superior experiences across all devices.

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