85% expect website to be as good on mobile as on a desktop
A recent study found that 85% of adults think that websites must be as good on a mobile devise as they are on a desktop. This finding highlights the importance of responsive design in website development
In practical terms, responsive design involves ensuring that a website works as effectively and is as easy to use on ALL devices – laptops, tablets and smart phones. Research suggests that consumers expect to be able to work out how to use the site on a device, including ‘pinching’ and ‘zooming’ in ‘0.05 seconds’.
Is your site fully responsive? Is it equally easy to use on all devices?
Highlighting the importance of responsiveness, research has found that:
It is simply not enough to have a website, or even to have a website that can be viewed on all types of devices. It is now essential that the website work equally well on all types of devices.
Also of note, in this regard are the following research outcomes:
There are clear lessons to be learned from these findings:
Ensure your website is well designed and fully responsive. Place the highest possible priority on mobile devices in terms of communicating critical information and facilitating e-commerce.
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