Blogs

Some say that ‘content is king’. This view is supported by research that suggests that 96% of marketing decision-makers believe content marketing is an effective component of their marketing strategy and that some 70% of marketers are investing in content...

Every day, I receive perhaps a dozen emails offering to design and implement the world’s best search engine optimization strategy for me and my business. The problem is – I read none of them – because when I did read...

If you actively follow news on the latest digital trends, you are most likely to be aware of the new feature introduced by Facebook-owned Instagram known as ‘Reels’. This feature allows you to record a 15 seconds video where you...

For many years now, naysayers have been predicting the demise of email as a marketing tool. But they were wrong when they started suggesting this ten years ago, and they are wrong in 2020. Indeed, email can be as effective...

Despite the many years that social media has been with us, I still come across small businesses, government agencies and local governments, who choose to stay away from social media – or at the very least limit their exposure to...