Blogs

For many years now, naysayers have been predicting the demise of email as a marketing tool. But they were wrong when they started suggesting this ten years ago, and they are wrong in 2020. Indeed, email can be as effective...

Despite the many years that social media has been with us, I still come across small businesses, government agencies and local governments, who choose to stay away from social media – or at the very least limit their exposure to...

Most business people I speak with say their business is customer-focused. Alas – more than 80% are kidding themselves. Most of them know little about their customers and potential customers. Rather than getting into the head of their consumers, they...

Every year, Google unveils a couple of elementary changes to its procedure of amending search results and introduce people to the new ways of search. The internet search giant rolls out such updates to its algorithm at least three to...

Do you understand how the printing press works? No? Well, how could you possibly know how your target market will respond to your new brochure? Clearly, this is an absurd proposition. Understanding how your target market will respond to your...