Did you know that 75% of consumers make judgments about the credibility of a business from its website? Well, that is what the research suggests!
Here are some more interesting research findings:
So – how good is the experience potential customers have when visiting your website?
What about these statistics:
So, how well-chosen are the images on your website and how many customers are you losing because the core message takes too long to grasp?
Try these statistics for size:
So, how quickly does your website load and how many customers might be going somewhere else because your site loads too slowly?
Here are three more statistics for you:
So, how effective is your search engine optimisation and how many customers are you losing because people are not finding your site?
And here are some more statistics to ponder:
So, how responsive is your website and how many customers are you losing because your website does not work well enough on a mobile device?
Finally, did you know that:
So, how much thought have you given to the content on your website and is it current enough to bring prospects back to the site?
The fact is, while there is an abundance of simple website technologies out there – it is harder than ever to build and maintain an optimal website. Research has suggested that up to 84% of small business websites are ineffective – despite being one of the most important communication channels. Only 33% of businesses now report that their website is their most successful communication channel.
Some 80% of people making significant purchases research it online – making your website a critical communication tool. It, therefore, pays to get it right! It is important to engage a website developer that understands not just technology – but also marketing and communication.
1 – Know your reader Firstly, understand who you are targeting and what they are interested in. And then deliver exactly what they are interested in rather than what you would want to write about. 2 – Engage your reader...READ MORE