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May 20, 2020
THE STUNNING TRUTH ABOUT SMALL BUSINESS AND THEIR WEBSITES

Did you know that 75% of consumers make judgments about the credibility of a business from its website?  Well, that is what the research suggests!

Here are some more interesting research findings:

  • 38% of people stop engaging with a website when the content or layout are unattractive
  • 77% of agencies believe their clients are offering a poor website user experience
  • 88% of consumers are unlikely to return to a website after a bad experience

So – how good is the experience potential customers have when visiting your website?

What about these statistics:

  • An average user spends just 5.59 seconds looking at a website written content
  • The average consumer spends 9.94 seconds focusing on the main page image
  • It takes 2.6 seconds to create a first and often lasting impression with a website

So, how well-chosen are the images on your website and how many customers are you losing because the core message takes too long to grasp?

Try these statistics for size:

  • 39% of consumers stop engaging with a website they believe loads too slowly
  • 47% of consumers expect a maximum load time for a website of 2 seconds
  • Slow loading websites cost retailers in the US $2.6 billion in lost sales each year

So, how quickly does your website load and how many customers might be going somewhere else because your site loads too slowly?

Here are three more statistics for you:

  • 91% of all website experiences start with a search engine
  • 61% of marketers now rank SEO as their top priority
  • By the end of 2020, 50% of all search will involve voice

So, how effective is your search engine optimisation and how many customers are you losing because people are not finding your site?

And here are some more statistics to ponder:

  • 80% of internet users own a smart phone
  • 53% of mobile device website visits are abandoned
  • 85% of consumers expect the mobile experience to be as good as the desktop

So, how responsive is your website and how many customers are you losing because your website does not work well enough on a mobile device?

Finally, did you know that:

  • 70% of small businesses update their website annually or less
  • 70% of marketers actively invest in content marketing
  • 80% of all now content on the internet today is video

So, how much thought have you given to the content on your website and is it current enough to bring prospects back to the site?

The fact is, while there is an abundance of simple website technologies out there – it is harder than ever to build and maintain an optimal website. Research has suggested that up to 84% of small business websites are ineffective – despite being one of the most important communication channels.  Only 33% of businesses now report that their website is their most successful communication channel.

Some 80% of people making significant purchases research it online – making your website a critical communication tool. It, therefore, pays to get it right! It is important to engage a website developer that understands not just technology – but also marketing and communication.


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