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July 10, 2024
Ultimate Social Media Strategy that Drives Brand Awareness & ROI

Social media marketing is essential for any brand or business to enhance its online presence. With so many people using social networks worldwide, it’s a perfect place to connect, influence, and convert your audience. It is a must condition to engage with users on social media nowadays.

Social media platforms offer exceptional opportunities to connect with your audience, build brand awareness, and drive commendable results. There are over 5 billion active users on social media globally – i.e. 62% of the world’s population. These stats show the influential role that social media has in people’s daily lives. But it’s not enough for you to just be active on social channels.

How Impactful the Social Media Strategy is?

In the digital age, the importance of social media strategy cannot be exaggerated. Brands that are looking to enhance their online presence, drive customer engagement, and increase return on investment (ROI) are not easy. At Best Social Media Marketing In Perth, we have expertise in turning social media platforms into powerful tools for the growth of brands. To understand how we can help you improve brand awareness and maximize ROL through a strong social media strategy.

Working on social media strategies can be overwhelming, especially when someone has a fresh and new brand or someone who just launched their website and wants to build an online presence for the first time. So many channels, features, tools, and products available – but so little time to fit them all into your marketing strategy.

If you don’t have a full-time team of social media experts at your disposal, it’s even harder. But the fact is that your online success depends on having a sensible and straightforward strategy that fits your resources and goals.

Know the Benefits of Having a Social Media Strategy?

For social media marketers, the top challenges are creating content, engaging with users, generating leads, and reaching the target audiences. These challenges might seem easy but they are the trickiest challenges that marketers have to do. It needs impactful and effective planning to get the result.

Everyone knows that social media marketing is important in modern business – it’s rare to find a company that doesn’t see the value in posting on at least the key social channels. But even so, brands often underrate their power.

Most businesses are likely already using social media in some capacity for their business. However, 59% of small businesses aren’t using social media to their maximum benefit. With a social media marketing strategy, businesses can begin to reap the benefits of social media to build their brand and increase their ROI.

How to Create a Social Media Strategy

1. Know Your Target Audience

The foundation of a successful social media strategy is understanding where your target audience spends their time. Different demographics approach towards other platforms. For instance, Gen Z might be more active on TikTok and Instagram, while older demographics might prefer Facebook or LinkedIn. Conducting audience research will guide you in selecting the most effective platforms for your brand.

2. Enhance Your Social Channels Value

Most people are turning to the social world, they even search for their queries on social platforms instead of search engines,89% of social media marketers agreed that social searches are important in their entire social strategies. Around 24% of consumers’ age group is between 18-54, if they need to search for brand details they first check social media channels. For marketers, this insight means that your social channels must be optimized for search results. Prioritize social SEO if you want your social channels to show up in the results when your audience searches for your brand. Also, contact Best SEO Service Perth to reach out to your relevant audience.

Few Points to know before starting working on your brand

  • Ensure that your username is easy to search for.
  • Include relevant keywords and hashtags in your posts and bio.
  • Keep your username consistent across accounts.

3. Repurpose your content

One of the most efficient ways to maximize the reach and impact of your social media strategy is by repurposing your content. This involves taking existing content and presenting it in new formats across different platforms. For instance, a well-researched blog post can be broken down into bite-sized social media posts, infographics, or even short videos. This not only saves time and resources but also ensures that your message reaches a broader audience. Repurposing content allows you to maintain a consistent brand voice while catering to the diverse preferences of your audience, ultimately enhancing engagement and visibility.

4. Measure your results

To determine the effectiveness of your social media strategy, it’s crucial to measure your results regularly. By analyzing key performance indicators (KPIs) such as engagement rates, follower growth, and conversion rates, you can gain valuable insights into what works and what doesn’t. Tools like Google Analytics, social media platform insights, and third-party analytics tools can help track these metrics accurately. Regularly reviewing this data allows you to make informed decisions, adjust your strategy as needed, and ensure that your social media efforts align with your overall business goals. Measuring your results not only helps in optimizing your current strategy but also provides a roadmap for future campaigns.

Conclusion

Social media is a powerful tool for building brand awareness and driving ROI. At DQ Australia Digital Agency Perth, you gain a partner who understands the nuances of digital marketing and can tailor a strategy that meets your specific business needs. Through strategic planning, creative content, and continuous optimization, we can help you achieve your marketing objectives and take your brand to new heights.


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