Client Overview
Skills Australia Institute sought to strengthen its brand presence and increase student enrolments through targeted social media marketing. Although the institute had a strong reputation offline, its online engagement and lead generation needed enhancement to compete effectively in a digital-first landscape.
DQ Australia was engaged to design and implement a comprehensive social media marketing strategy aimed at increasing awareness, engagement, and ultimately, course enrolments.
Challenges
- Limited Social Media Engagement: Existing social channels had low follower counts and minimal interaction.
- Unfocused Content Strategy: Posts lacked consistent messaging and did not effectively highlight course benefits.
- Lead Generation Gaps: Social media efforts did not convert into inquiries or enrolments.
- Competitive Market: Numerous training providers are competing for student attention online.
Solutions
DQ Australia developed a tailored social media marketing campaign focusing on:
- Platform Selection: Prioritised Facebook, Instagram, and LinkedIn to reach diverse audiences, including prospective students and professionals.
- Content Creation: Produced engaging, informative posts showcasing course offerings, student testimonials, industry news, and success stories.
- Targeted Advertising: Launched paid social campaigns targeting specific demographics such as age, location, and career interests.
- Community Engagement: Encouraged two-way communication through polls, Q&A sessions, and live webinars.
- Performance Tracking: Regularly monitored campaign KPIs and optimised strategies based on data insights.
Results
- 40% Increase in Social Media Followers: Across Facebook, Instagram, and LinkedIn within four months.
- 60% Growth in Engagement: Likes, comments, shares, and direct messages significantly increased.
- 35% Rise in Course Enquiries: Attributed directly to social media campaigns.
- Higher Enrolment Rates: Notable boost in enrolments within targeted courses.
- Enhanced Brand Awareness: Skills Australia Institute was established as a trusted and accessible education provider online.
Conclusion
Through expert social media marketing by DQ Australia, Skills Australia Institute successfully expanded its digital footprint, engaging a wider audience and converting interest into enrolments. This strategic partnership continues to drive growth and position the institute as a leading training provider in Australia.
