260%
Lead Conversion Rate in 2020
120%
Increase in Organic Traffic
250+
Keywords are in Top 10
Stanley College is an eminent institute, providing quality vocational training and higher education to Australian and International students. This educational institute in Perth provides training in business, management, hospitality, early childhood education, and English. Fascinated by the academic reputation, students from across the world seek to become a part of this institute.
Apart from academics, the institute also emphasis on extracurricular activities, leading to the complete personality development of their students and set a foundation for a phenomenal career.
Improving the rank of high volume & high search keywords to boost click-through rate and enhance website conversion.
For effectively targeting the local customers and getting ranked well in Google maps to generate more traffic and enquiries.
To generate quality leads and website traffic through result-oriented consistent SEO practices.
To generate optimum traffic as per their diverse courses, they wanted to have many websites which can promote their courses specifically.
Leveraging the strength of Google and Facebook Ads for targeting maximum visibility and leads.
Increase the frequency of online traffic and enhance customer value through Search Engine Marketing.
Stanley College offers multiple courses, thus, creating a website specific to a particular course was a tough challenge. For which, we developed & designed 4 websites as per their respective courses.
To better understand the strengths and weaknesses of other market players specific to the industry, our analytical team searched out their competitors on different search engine platforms. On grounds of research, we analysed many big and small education institutes that extensively worked on SEO strategies for highly searched keywords.
Creating promotional educational specific content for Stanley College that can gain attraction from students came out as a challenge. For providing a result-oriented solution, our content creators and SEO analysts jointly drafted content that covered aspects like keyword research, audience, and the specific industry.
We discovered keywords that are used by the internet community as per Stanley college’s courses. It also allowed understanding the keywords used by their competitors and their respective rankings.
We designed and developed multiple websites by using the latest technologies, HTML tags and frameworks for a rich user experience and easy navigation.
Taking into account all aspects that lead towards the best SEO optimised website with improved user experience and navigation, our digital marketing experts optimise websites on different levels:
On the basis of our research, we found out that most website traffic was coming through mobile users. To elevate the mobile user audience (students), we created an AMP version website that provides faster load time and improved performance.
We developed off-page SEO strategies like Bookmarking, Classified, Business listing, Profile creation, Infographics, PPTs, Article submission, Guest blogging, PR submission and other ethical Link building to reach students that seek support regarding vocational courses.
To manage the leads of Stanley College effectively, we created and integrated CRM software with the website’s CMS that centralised the marketing and sales operations. It allowed us to provide better results and channelised the enrollment process.
To invest every single dollar in the right direction, we run an effective Google ad campaign by fully understanding the audience. We created multiple ad campaigns (like Google Search Ad, Call Only Ads) with specific goals for Stanley College, which boosted their ROI and student admissions.
Nearly 40% of Australians use Facebook. We created Facebook Ads (Brand Awareness, Reach, Lead generation, Messenger, Engagement) that allowed more engagement from students and drastically increased the lead generation and enrollments for Stanley College.
Our association with Stanley College provided them with exponential growth and an increase in student enrollments and admissions. We are continuing our digital support to them from 2017. With our association, they are achieving growth in SEO, Facebook and Google Ads
Here’s the list of our top ranked keywords for different websites for Stanley College.
You can click on them to know their google ranks.
| Keywords | Monthly Searches | Organic Rank |
|---|---|---|
| Perth Colleges | 3600 | 1 |
| Colleges in Perth | 3600 | 1 |
| Child Care Courses | 3600 | 1 |
| Hospitality Course | 1000 | 1 |
| Aged Care Courses Perth | 590 | 1 |
| Professional Year Accounting | 480 | 1 |
