Stanley College
Stanley College
How DQ Australia helped Stanley College to improve 260% Lead Conversion and 120% Organic Traffic!
  • 260%

    Lead Conversion Rate in 2020

  • 120%

    Increase in Organic Traffic

  • 250+

    Keywords are in Top 10

Know the Client

Stanley College is an eminent institute, providing quality vocational training and higher education to Australian and International students. This educational institute in Perth provides training in business, management, hospitality, early childhood education, and English. Fascinated by the academic reputation, students from across the world seek to become a part of this institute.

Apart from academics, the institute also emphasis on extracurricular activities, leading to the complete personality development of their students and set a foundation for a phenomenal career.

  • Improving Keyword Rank

    Improving the rank of high volume & high search keywords to boost click-through rate and enhance website conversion.

  • Enhance Visibility on Maps

    For effectively targeting the local customers and getting ranked well in Google maps to generate more traffic and enquiries.

  • Organic Traffic

    To generate quality leads and website traffic through result-oriented consistent SEO practices.

  • Multiple Websites

    To generate optimum traffic as per their diverse courses, they wanted to have many websites which can promote their courses specifically.

  • Lead Generation from Google and Facebook Ads

    Leveraging the strength of Google and Facebook Ads for targeting maximum visibility and leads.

Challenges

Increase the frequency of online traffic and enhance customer value through Search Engine Marketing.

Creating Multiple Websites

Stanley College offers multiple courses, thus, creating a website specific to a particular course was a tough challenge. For which, we developed & designed 4 websites as per their respective courses.

High Competition on Targeted Keywords

To better understand the strengths and weaknesses of other market players specific to the industry, our analytical team searched out their competitors on different search engine platforms. On grounds of research, we analysed many big and small education institutes that extensively worked on SEO strategies for highly searched keywords.

Developing Industry Specific Content

Creating promotional educational specific content for Stanley College that can gain attraction from students came out as a challenge. For providing a result-oriented solution, our content creators and SEO analysts jointly drafted content that covered aspects like keyword research, audience, and the specific industry.

Plan of ActionThe DQ Way
Keywords Research

We discovered keywords that are used by the internet community as per Stanley college’s courses. It also allowed understanding the keywords used by their competitors and their respective rankings.

Website Development

We designed and developed multiple websites by using the latest technologies, HTML tags and frameworks for a rich user experience and easy navigation.

Website Optimisation

Taking into account all aspects that lead towards the best SEO optimised website with improved user experience and navigation, our digital marketing experts optimise websites on different levels:

  • SEO Guidelines
  • Page load Time
  • Keyword Specific Navigation
  • Mobile Responsiveness
  • Image Optimisation
  • Quality of Backlinks
Created the AMP Version Website (HTML)

On the basis of our research, we found out that most website traffic was coming through mobile users. To elevate the mobile user audience (students), we created an AMP version website that provides faster load time and improved performance.

Quality Backlinks

We developed off-page SEO strategies like Bookmarking, Classified, Business listing, Profile creation, Infographics, PPTs, Article submission, Guest blogging, PR submission and other ethical Link building to reach students that seek support regarding vocational courses.

CRM Solution

To manage the leads of Stanley College effectively, we created and integrated CRM software with the website’s CMS that centralised the marketing and sales operations. It allowed us to provide better results and channelised the enrollment process.

Google Ads

To invest every single dollar in the right direction, we run an effective Google ad campaign by fully understanding the audience. We created multiple ad campaigns (like Google Search Ad, Call Only Ads) with specific goals for Stanley College, which boosted their ROI and student admissions.

Facebook Ads

Nearly 40% of Australians use Facebook. We created Facebook Ads (Brand Awareness, Reach, Lead generation, Messenger, Engagement) that allowed more engagement from students and drastically increased the lead generation and enrollments for Stanley College.

Results

Our association with Stanley College provided them with exponential growth and an increase in student enrollments and admissions. We are continuing our digital support to them from 2017. With our association, they are achieving growth in SEO, Facebook and Google Ads

260% Leads Conversion Rate in 3 Years
  • Total organic lead generation increase of 260% in 3 years. These are significant numbers, the most important of which is the number of additional leads.
120% Increase in Organic Traffic
  • The improvements in ranking for these high-volume keywords lead to a 120% increase increase in the number of organic visits.
  • Keywords Ranks are also improved on the Google Map which helped to get more leads from GMB. Below keyword is ranking in the Top 3 on Google Map.
  • Organic ranks improved for not only targeted keywords but for many other keywords out of which more than 250 are rankings on top 10 on Google for Stanley College.
  • Below keyword is ranking in Top 3 i.e. the first page of Google.com.au.
250+Keywords are in Top 10

Here’s the list of our top ranked keywords for different websites for Stanley College.

You can click on them to know their google ranks.

Keywords Monthly Searches Organic Rank
Perth Colleges 3600 1
Colleges in Perth 3600 1
Child Care Courses 3600 1
Hospitality Course 1000 1
Aged Care Courses Perth 590 1
Professional Year Accounting 480 1
  • Stanley college approached us for Google Ads management service in 2017. After understanding all their requirements, we started working on their google ad campaigns and got significant results within months itself. Over the period of 3 years, the lead conversions improved by +2,014.55%, followed by a 697.86% rise in conversion rate. We also observed a fell in cost per conversion rate by over 70.79% with average CPC of A$0.39
  • Stanley College has been associated with us from the past three years, and we are constantly optimising their campaigns month on month to further improve results. For the last quarter, we recorded a total 1,163.00 leads and 264,437 clicks, marking an increase of 2,014.55% in leads & 24.52% in click after our constant efforts. DQ Australia has also boosted the conversion rate by 697.86% with an impressive click through rate(CTR) of 3.10% (an increase of +338.69%), through properly optimising the campaign.
    There is no rest day in digital marketing, and we know it! Our working efforts are still the same for Stanley College and by no means we are decreasing it. We will always strive our best to improve Google Ads and lead volume for our every client.
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