91% of B2B and 86% of B2C brands use content marketing 

Recent US research found that some 91% of B2B and 86% of B2C brands use content marketing. This certainly seems to support the view that ‘content is king’. The fact is content is very important and can be ‘king’ – if it is the right content and the organisation has the right strategy.

Here are first 5 of 20 tips on how to make content marketing work for your business.

1/20 – Make your content as accessible and engaging as possible 

Content is not king – but quality content is. Quality content is easy to read. easy to understand and easy to engage with. Assume your audience is lazy. Avoid jargon

 2/20 – Develop your content for an individual 

When you develop content, write of produce that content have a single individual in mind – a single representative of your audience you can target personally. Focus on interests

 3/20 – Use video wherever you can

 For very good reason, some 80% of all new content on the internet in 2019 is video. Video is easy to consume for increasingly time poor audiences. Use popular technology.

 4/20 – Remember your key words

 If you want your content to be seen, it needs to be responsive to search engines, which means it needs to contain the critical key words. Insert key words in all content.

 5/20 – Get the heading right

 Nothing will impact more on the consumption of your content than having a headline that is relevant and engaging and also reflect this in email subject lines. Grab attention instantly