Social media has extended oneself from the role of only connecting people. Businesses are also coming to these platforms to promote their products. In addition to brick-and-mortar shops, social media gives customers a chance to communicate directly with a brand.
The statistics also support this observation–for example, in October 2023, 43.6% of Australians used social media to learn about a brand. So, hiring the best social media agency in Perth will be the correct decision.
The user number increased from 38.3% in February 2023 to 30.3% in February 2022. The figures prove that having a social media presence is essential for business, as is hiring an expert company. So, let’s check out how you can easily increase your brand’s social media presence.
It is common to see brands opening their social media page but not getting the brand awareness & ROI they would like. The reason is that more than setting up a page is needed; you need to do more to ensure traffic and engagement of a page to ensure revenue. Some of the most effective services offered by the best social media agency are:
One of the best ways to improve audience engagement on social media business pages is to encourage user-generated content. Your audience will create the content, which you will share on your business’s profile. This method is a win-win for both clients and brands—the users get content featured on your brand’s page, and the brands get extensive user interaction.
The brand can encourage the users to post photos and comments about their products and services and tag the business name in the picture. Find their posts, ask permission to post them on your business profile, and schedule them for posting once you get them.
User-generated content is a great way to expand social media engagement because it inspires people to post about their brand, which can lead to extensive word-of-mouth endorsements to try your products or services. For example, you can create new Instagram hashtags about your brand to better your social media engagement.
Another simple way to improve your social media engagement is to reply to your audiences, but companies often need to pay more attention. Most businesses only post and don’t reply. It needs to be corrected, as they will get more engagement by replying to their followers and engaging them in conversation. Commenting back will also start a dialogue and increase engagement. Most renowned social media marketing expert recommends that businesses take time to monitor their comments and reply to them.
Even if someone posts something generic like “it is good” or “like it”; give a thank you reply and highlight your brand’s positive sides. It helps the users to engage more with your business, which can become a lead and a paying customer.
As a social media manager, you should be up for asking the user questions about topics related to your products or services. It will help the audience engage more with the brand and provide the brand with new inspiration and ideas.
For example, if you own a pizzeria, asking about which toppings and flavors they like will be a great way to engage them with your brand. You can even ask them to share their favorite pizzas and get inspiration for a new type of pizza. This new addition may increase sales and open a new conversation door. So, don’t hesitate to ask questions as a part of your social media engagement.
One of the most useful ways to make your content more featured than the rest is to use high-quality visuals. It can include colorful, high-res photos, infographics, videos, GIFs, etc. Sharing visual content will help you catch the customer’s attention and get them to engage with your audiences. Use an extensive variety of these visuals to keep your social marketing strategy fresh and interesting. People react more to pictures than a text wall, so optimally mixing them can result in the highest reach for your business.
User-generated content, visuals, and replying to comments are some tips to follow. Other than that, you must post frequently so that more people can find your content. The posts often show low engagement, but that doesn’t mean people don’t see your content. They are seeing content from your family, friends, and other businesses in their newsfeeds and can miss yours if it is posted sparingly.
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