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Technology has enabled humanity to progress by leaps and bounds. Our lives have become easier, quicker and convenient than ever. And the latest trend steadily but surely gaining footing is AI and automation. Brands are trying to capitalise on this,...

Did you know that 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels? Did you know that a recent survey found that businesses embracing marketing automation suggested that it drives...

Almost every country in the world has been impacted in some form or the other by the COVID-19 or coronavirus pandemic. On April 1, the number of people infected by the Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2) exceeded 858,000...

1 - Set quantifiable objectives The starting point for any strategy must involve setting the goals to be achieved. In addition to overall marketing objectives, it is crucial to set automation objectives. What by when? 2 - Embrace to benefits...

Most articles on marketing automation focus on the automation of marketing processes to save time and money. While this is an important application of marketing automation, it is by no means the only application. Marketing automation is also important for...