Blogs

Ponder for a moment, if you will, how much each lead costs you. Then ponder again for a moment, if you will how many of those leads turn into sales – and then estimate the cost per purchase! For an...

A recent study found that 97% of small business websites are largely ineffective. I found that an alarming statistic, especially when one considers just how important website development is for a business. Consider these research findings: 70 – 80% of...

Few things can drive profitability more than maximising the lifetime value of an enquiry. For most businesses, an enquiry is expensive to secure. As such maximising the return from that enquiry makes perfect sense. Maximising the return from every enquiry,...

There is a lot of talks these days about machine learning – but what is it? In simple terms (and there is no point in getting into the complexities) machine learning is cognitive technology. It is a subset of artificial intelligence,...

Technology has enabled humanity to progress by leaps and bounds. Our lives have become easier, quicker and convenient than ever. And the latest trend steadily but surely gaining footing is AI and automation. Brands are trying to capitalise on this,...