Blogs

A few weeks ago, while searching through material written but not yet published I came across six missives addressing issues that are surely critical to effective online communication. I am, therefore, enumerating them here in some detail as they might...

Social Media has become a significant factor why most businesses are growing rapidly these days. With more and more people using various channels regularly, the industry is slowly reaching its peak – making it the most powerful tool in marketing...

Going viral – online or offline is arguably the most effective and cost-efficient approach to generating enquiries – and it is most certainly the most effective approach to generating enquiries that can and will be converted. This is highlighted in research that...

Some say that ‘content is king’. This view is supported by research that suggests that 96% of marketing decision-makers believe content marketing is an effective component of their marketing strategy and that some 70% of marketers are investing in content...

Every day, I receive perhaps a dozen emails offering to design and implement the world’s best search engine optimization strategy for me and my business. The problem is – I read none of them – because when I did read...