Blogs

A few years ago, I spent some time with a well-known professor of neuroscience while researching the impact of marketing stimuli on the human brain and, therefore, consumer behaviour. The good professor was employed by a leading university and also...

I have always found it extra-ordinary when businesses allocate responsibility for their website to the IT department – as many still do. No matter how good the IT team are, it is not at all clear to me what they...

Like you, I am approached daily by more than one digital marketing business offering to shoot my business into the stratosphere and make me the next Jeff Bezos. What is more they can do it cheaper than anyone, using expertise...

There are suggestions that up to 50% of all retail will be online by 2030. That might be a bit on the high side, but with a current growth rate of 15% per annum – it will not be long...

The plethora of retail statistics available in 2019 regarding retailing paint a similar, and largely distressing picture – especially if you are a bricks and mortar retailer. While there are still some retail stars like JB HI FI that are doing very...