Blogs

1 – Know your reader Firstly, understand who you are targeting and what they are interested in. And then deliver exactly what they are interested in rather than what you would want to write about. 2 – Engage your reader...

Digital marketing is evolving with each passing day. And being adequately informed about the latest digital marketing trends helps stakeholders tackle the marketing challenges in the best possible manner. A quick exploration of these trends is a good idea as...

A survey undertaken in 2019 found that marketing automation increased productivity by 14.5% and reduced overheads by 12.5%. This highlights the power of marketing automation. Another study found that 51% of businesses in the United States are now using some...

As the new year gets underway, it seems sensible for each one of us to consider our priorities should be for 2020. If you are not involved in e-commerce, a priority in 2020 might reasonably be to establish a presence....

A few years ago, I spent some time with a well-known professor of neuroscience while researching the impact of marketing stimuli on the human brain and, therefore, consumer behaviour. The good professor was employed by a leading university and also...