Blogs

Most articles on marketing automation focus on the automation of marketing processes to save time and money. While this is an important application of marketing automation, it is by no means the only application. Marketing automation is also important for...

Nobody expected that devastation would visit the world in the form of coronavirus pandemic in the first quarter of 2020. The severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) or the virus causing coronavirus or Covid-19 made its way all the...

1 – Know your reader Firstly, understand who you are targeting and what they are interested in. And then deliver exactly what they are interested in rather than what you would want to write about. 2 – Engage your reader...

Digital marketing is evolving with each passing day. And being adequately informed about the latest digital marketing trends helps stakeholders tackle the marketing challenges in the best possible manner. A quick exploration of these trends is a good idea as...

A survey undertaken in 2019 found that marketing automation increased productivity by 14.5% and reduced overheads by 12.5%. This highlights the power of marketing automation. Another study found that 51% of businesses in the United States are now using some...