Social Media has become a significant factor why most businesses are growing rapidly these days. With more and more people using various channels regularly, the industry is slowly reaching its peak – making it the most powerful tool in marketing...

Some say that ‘content is king’. This view is supported by research that suggests that 96% of marketing decision-makers believe content marketing is an effective component of their marketing strategy and that some 70% of marketers are investing in content...

Every day, I receive perhaps a dozen emails offering to design and implement the world’s best search engine optimization strategy for me and my business. The problem is – I read none of them – because when I did read...

If you actively follow news on the latest digital trends, you are most likely to be aware of the new feature introduced by Facebook-owned Instagram known as ‘Reels’. This feature allows you to record a 15 seconds video where you...

For many years now, naysayers have been predicting the demise of email as a marketing tool. But they were wrong when they started suggesting this ten years ago, and they are wrong in 2020. Indeed, email can be as effective...