A few weeks ago, while searching through material written but not yet published I came across six missives addressing issues...
READ MOREGoing viral – online or offline is arguably the most effective and cost-efficient approach to generating enquiries – and it...
READ MOREDespite the many years that social media has been with us, I still come across small businesses, government agencies and...
READ MOREFew things can drive profitability more than maximising the lifetime value of an enquiry. For most businesses, an enquiry is expensive to secure. As such maximising the return from that enquiry makes perfect sense. Maximising the return from every enquiry,...
READ MOREThere is a lot of talks these days about machine learning – but what is it? In simple terms (and there is no point in getting into the complexities) machine learning is cognitive technology. It is a subset of artificial intelligence,...
READ MORETechnology has enabled humanity to progress by leaps and bounds. Our lives have become easier, quicker and convenient than ever. And the latest trend steadily but surely gaining footing is AI and automation. Brands are trying to capitalise on this,...
READ MOREDid you know that 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels? Did you know that a recent survey found that businesses embracing marketing automation suggested that it drives...
READ MOREAlmost every country in the world has been impacted in some form or the other by the COVID-19 or coronavirus pandemic. On April 1, the number of people infected by the Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2) exceeded 858,000...
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