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REDUCE YOUR MARKETING BUDGET BY BUILDING A BRAND COMMUNITY
April 15, 2020

Few things can drive profitability more than maximising the lifetime value of an enquiry. For most businesses, an enquiry is expensive to secure. As such maximising the return from that enquiry makes perfect sense. Maximising the return from every enquiry,...

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THERE IS LESS MYSTERY AND MORE BENEFITS IN MACHINE LEARNING THAN MANY THINK
April 10, 2020

There is a lot of talks these days about machine learning – but what is it? In simple terms (and there is no point in getting into the complexities) machine learning is cognitive technology. It is a subset of artificial intelligence,...

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How Robotic Process Automation Gives Competitive Edge in Succeeding Business
April 8, 2020

Technology has enabled humanity to progress by leaps and bounds. Our lives have become easier, quicker and convenient than ever. And the latest trend steadily but surely gaining footing is AI and automation. Brands are trying to capitalise on this,...

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INCREASE PRODUCTIVITY AND REDUCE OVERHEADS BY AUTOMATING MARKETING PROCESSES
April 6, 2020

Did you know that 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels? Did you know that a recent survey found that businesses embracing marketing automation suggested that it drives...

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How Artificial Intelligence and Data Science Can Be the Most Effective Weapon to Fight Against COVID19?
April 3, 2020

Almost every country in the world has been impacted in some form or the other by the COVID-19 or coronavirus pandemic. On April 1, the number of people infected by the Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2) exceeded 858,000...

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