A few weeks ago, while searching through material written but not yet published I came across six missives addressing issues...
READ MOREGoing viral – online or offline is arguably the most effective and cost-efficient approach to generating enquiries – and it...
READ MOREDespite the many years that social media has been with us, I still come across small businesses, government agencies and...
READ MOREPonder for a moment, if you will, how much each lead costs you. Then ponder again for a moment, if you will how many of those leads turn into sales – and then estimate the cost per purchase! For an...
READ MOREA recent study found that 97% of small business websites are largely ineffective. I found that an alarming statistic, especially when one considers just how important website development is for a business. Consider these research findings: 70 – 80% of...
READ MOREWith the first quarter of the New Year about to get over, it makes sense for each one of us to consider what our priorities should be for the remainder of 2020. The value of online retailing in Australia is...
READ MOREFew things can drive profitability more than maximising the lifetime value of an enquiry. For most businesses, an enquiry is expensive to secure. As such maximising the return from that enquiry makes perfect sense. Maximising the return from every enquiry,...
READ MOREThere is a lot of talks these days about machine learning – but what is it? In simple terms (and there is no point in getting into the complexities) machine learning is cognitive technology. It is a subset of artificial intelligence,...
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