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IT IS – OR SHOULD BE – ALL ABOUT LIFE-TIME VALUE
May 8, 2020

Ponder for a moment, if you will, how much each lead costs you. Then ponder again for a moment, if you will how many of those leads turn into sales – and then estimate the cost per purchase! For an...

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MAKE YOUR WEBSITE RESPONSIVE AND INTERACTIVE
May 5, 2020

A recent study found that 97% of small business websites are largely ineffective. I found that an alarming statistic, especially when one considers just how important website development is for a business. Consider these research findings: 70 – 80% of...

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STOP PROSPECTS AND CUSTOMERS FROM ABANDONING YOU
April 29, 2020

With the first quarter of the New Year about to get over, it makes sense for each one of us to consider what our priorities should be for the remainder of 2020. The value of online retailing in Australia is...

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REDUCE YOUR MARKETING BUDGET BY BUILDING A BRAND COMMUNITY
April 15, 2020

Few things can drive profitability more than maximising the lifetime value of an enquiry. For most businesses, an enquiry is expensive to secure. As such maximising the return from that enquiry makes perfect sense. Maximising the return from every enquiry,...

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THERE IS LESS MYSTERY AND MORE BENEFITS IN MACHINE LEARNING THAN MANY THINK
April 10, 2020

There is a lot of talks these days about machine learning – but what is it? In simple terms (and there is no point in getting into the complexities) machine learning is cognitive technology. It is a subset of artificial intelligence,...

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