A few weeks ago, while searching through material written but not yet published I came across six missives addressing issues...
READ MOREGoing viral – online or offline is arguably the most effective and cost-efficient approach to generating enquiries – and it...
READ MOREDespite the many years that social media has been with us, I still come across small businesses, government agencies and...
READ MOREThere are suggestions that up to 50% of all retail will be online by 2030. That might be a bit on the high side, but with a current growth rate of 15% per annum – it will not be long...
READ MOREThe plethora of retail statistics available in 2019 regarding retailing paint a similar, and largely distressing picture – especially if you are a bricks and mortar retailer. While there are still some retail stars like JB HI FI that are doing very...
READ MOREHow often do you receive an email from a digital marketing genius you have never heard of, promising to bring you leads in a volume you will struggle to cater for at the cost so low, you cannot afford to...
READ MORE50 milliseconds and it's all over Recent research found that users form an opinion of your website in just 0.05 seconds – and that the opinion formed will determine whether they leave or stay. Given the huge investment many businesses...
READ MORE91% of B2B and 86% of B2C brands use content marketing Recent US research found that some 91% of B2B and 86% of B2C brands use content marketing. This certainly seems to support the view that 'content is king'. The fact is content...
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