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E-COMMERCE SITES – WHAT WORKS – WHAT DOES NOT WORK?
June 10, 2020

E-Commerce accounted for some 15% of retail sales worldwide up until March 1, 2020. It is understood to have grown a further 15% between March 01, 2020, and April 30, 2020. What is more, forecasters believe this recent growth will...

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THE STUNNING TRUTH ABOUT SEARCH ENGINE OPTIMISATION
June 3, 2020

Beyond knowing what the letters SEO stand for, its importance and what constitutes an optimal outcome of search engine optimisation, I know little about this essential dark art come science. That is what sets me apart from the people who...

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THE STUNNING TRUTH ABOUT SMALL BUSINESS AND THEIR WEBSITES
May 20, 2020

Did you know that 75% of consumers make judgments about the credibility of a business from its website?  Well, that is what the research suggests! Here are some more interesting research findings: 38% of people stop engaging with a website when the...

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IT IS – OR SHOULD BE – ALL ABOUT LIFE-TIME VALUE
May 8, 2020

Ponder for a moment, if you will, how much each lead costs you. Then ponder again for a moment, if you will how many of those leads turn into sales – and then estimate the cost per purchase! For an...

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MAKE YOUR WEBSITE RESPONSIVE AND INTERACTIVE
May 5, 2020

A recent study found that 97% of small business websites are largely ineffective. I found that an alarming statistic, especially when one considers just how important website development is for a business. Consider these research findings: 70 – 80% of...

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