Most business people I speak with say their business is customer-focused. Alas – more than 80% are kidding themselves. Most of them know little about their customers and potential customers. Rather than getting into the head of their consumers, they...

Every year, Google unveils a couple of elementary changes to its procedure of amending search results and introduce people to the new ways of search. The internet search giant rolls out such updates to its algorithm at least three to...

Do you understand how the printing press works? No? Well, how could you possibly know how your target market will respond to your new brochure? Clearly, this is an absurd proposition. Understanding how your target market will respond to your...

Moving from ‘there is nothing I need right now to make a purchase (online or offline) involves a journey. While that journey may vary from market to market, product to product, circumstance to circumstance and individual to individual, at least...

E-Commerce accounted for some 15% of retail sales worldwide up until March 1, 2020. It is understood to have grown a further 15% between March 01, 2020, and April 30, 2020. What is more, forecasters believe this recent growth will...