Beyond knowing what the letters SEO stand for, its importance and what constitutes an optimal outcome of search engine optimisation, I know little about this essential dark art come science. That is what sets me apart from the people who...

Did you know that 75% of consumers make judgments about the credibility of a business from its website?  Well, that is what the research suggests! Here are some more interesting research findings: 38% of people stop engaging with a website when the...

Ponder for a moment, if you will, how much each lead costs you. Then ponder again for a moment, if you will how many of those leads turn into sales – and then estimate the cost per purchase! For an...

A recent study found that 97% of small business websites are largely ineffective. I found that an alarming statistic, especially when one considers just how important website development is for a business. Consider these research findings: 70 – 80% of...

With the first quarter of the New Year about to get over, it makes sense for each one of us to consider what our priorities should be for the remainder of 2020. The value of online retailing in Australia is...